Let's talk about "Gotminam" or "Flower boys" in South Korea.
The idea of male can be pretty was founded in old history of Joseon era, as "Hwarang" a squad of young intelligent warriors who actually put make up on their face before went to war.
With the progression of Korean music industry which attract the world attention, a pretty young man, no longer questioned about their manly men side, as more and more girls and women around the world easily accept the concept of pretty flower boys, that amazingly can be look even more beautiful than the real girls but still keep the manly personality.
South Korea could be one of the country who paid great attention to male beauty products and produce a special cosmetic line for men.
BB Cream, lipgloss, eyeliner, face mist are no more 'alien' stuffs to those who enter the K-Pop industry. Cleanser, toner, masker, all kind of creams and essences are become a daily weapons for them to keep up their youth and beauty in front of the camera and during fans meeting.
Some K-Pop groups like MBLAQ, B.A.P and U-KISS are samples of perfect beauty showing eyes with perfect eyeliner makeup, even many fans wondered how on earth they look so stunning in it.
The Korean cosmetics industry also compete promoting their products using these flower boys as their main models. The bigger the name, the fastest the products sold. Actor like Rain (Bi), Kim Hyun Joong, Song JoongKi, or singers like Shinee and EXO, put a tremendous benefits to the company who hired them.
This is the era, where Gotminam really has power not to mention fame and beauty that maybe 20 years ago people wouldn't have dream that it would conquer more than half of population in the world.
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